Aerial film still of the superyacht Alfa Nero under way across open blue sea
Alfa Nero
Sales films →

This is Odyssey — Claire Hagen, creative strategist, digital and AI

Spray-paint illustration of a red-hulled superyacht on a harbour wallArt →Wealth doesn't need to be boring.Illustration · This is Odyssey studio
The YATCO website on a phoneWebsite · 2026YATCO · The Journal by YATCOThe The Yacht Library website on a phoneWebsite · 2026The Yacht Library · Anyone can say they sell yachts
The Hound website on a phoneWebsite · 2026Hound · The world's firstThe Georges Bourgoignie website on a phoneWebsite · 2026Georges Bourgoignie · Thirty-five years in yachting
The Armada website on a phoneWebsite · 2026Armada Club · Onboard, just for dinnerThe H2 Yacht Design website on a phoneWebsite · 2026H2 Yacht Design · The studio's website
The The One Club website on a phoneWebsite · 2026The One Club · Behind the doorsThe Axioma website on a phoneWebsite · 2026AXIOMA · One yacht, one site
This is Odyssey

Work that feels human, from humour to emotional pull.

Claire Hagen · Creative strategist, digital and AIStill from the Kismet reveal film, Lürssen
N° 01JournalArticles · Market Insights · Art
Placeholder picture, to be replaced with the real one
The JournalEssay

Article headline goes here

One or two sentences that sell the piece. Shown on cards and in Google.

Read →

The latest

All entries →
Placeholder picture, to be replaced with the real one
News

Article headline goes here

One or two sentences that sell the piece. Shown on cards and in Google.

Opinion

All opinion →
AIArticle headline goes hereClaire Hagen
The artist

The yards and designers

Every yacht has its makers. Here, one at a time, the shipyards and designers behind them, each with their history set out year by year and every date sourced. The first profile is in preparation.

The Library

All insights →
Monaco Yacht Show 2026 Data Report2026Altrata, Global Citizens: Entrepreneurship, Mobility and the Ultra Wealthy (2026)2026Kearney 2026 Global Luxury Industry Outlook2026Natixis Wealth Transfer Report 20262026UBS Global Wealth Report 20252025Knight Frank, The Wealth Report 20252025
Reports

The Monaco Yacht Show report

Illustration of Port Hercule, Monaco, with superyachts moored beneath the old town and the palaceAll insights →
  1. 01Thirty-five shows on Port Hercule: a history of the Monaco Yacht ShowFrom the quays Prince Albert I began in 1901 to the 35th edition in September 2026, the harbour and the show that fills it, year by year.
  2. 02The 2026 show in numbersHow many yachts, how many debuts, how many visitors and how much the fleet was worth: the 35th Monaco Yacht Show, counted.
  3. 03The ten largest yachts of 2026Leviathan, Nixie, Draak and the rest: the ten longest yachts confirmed for the 2026 Monaco Yacht Show, and who built them.
  4. 04What the 2026 show said about the marketYounger owners, scarce build slots, a 125-metre sale and a new show for the Red Sea: what the organiser and the press took from Monaco 2026.

Events

All events →
2026

Art Basel Paris 2026

23 Oct 2026Paris2026

Fort Lauderdale International Boat Show 2026

28 Oct 2026Fort Lauderdale, Florida2026

Grand Prix d'Horlogerie de Genève 2026

7 Nov 2026Geneva

The Newsletter

New insights, essays and event dates, by email.

You are signing up to the letter by email. Unsubscribe at any time.

The record
18
hotels and 11 restaurants launched in London
48m
views on one yacht video, BOAT International on Facebook
600%
rise in social traffic to BOAT International’s site, its second-largest source
50k
TikTok followers, from launching BOAT International’s account
50p
or less per pre-order for Richard Branson’s book launch, Penguin Books
1st
CGI films in yachting: Triton, Heesen and Edmiston
23
when Facebook picked Claire for its first mentoring programme
150
years of Lürssen, told in films and reels in 2025
Figures from Claire Hagen’s own case studies and pitch decks, 2024–25.

The best ones leave people asking whether it really happened.

Claire Hagen, on her CGI films
CGI for Edmiston, Aspen, 2023

The best campaign we have ever done at a boat show and in the industry.

Dubai’s tourism board, on the “Why Dubai?” campaign

Any AI can report the facts, but to gather opinion takes a human.

Claire Hagen, on the new luxury language

Whenever you put something out, ask what its purpose is, and whether you would share it yourself if it came up on your feed.

Claire Hagen, on social media

Moments over edits.

Claire Hagen, on content
N° 02ProjectsClaire’s latest projects
Still from the Seit 1875 anniversary film, a Lürssen yacht drawn in ink cutting through waterLürssen · 2024–26Two Monaco shows, a 150th year, and the numbers behind them.Three years of work for one yard →

Selected projects

All projects →
  1. The YATCO website, home page
    01YATCO

    The Journal by YATCO

    An editorial platform and industry directory for YATCO: editions, people, intel and features, with illustrated art direction and a structured publishing system behind it. The print edition came first, in 2025; the site followed in 2026.

    What
    Site design & build · Publishing system · Directory
    Year
    2026
    View the project →
  2. Front cover of The Journal by YATCO, Captain's Edition: a captain in uniform jacket and swimming shorts, with the cover lines 70% of family offices say privacy matters most and 80 captains reveal
    02YATCO

    Captain's Edition, in print

    The print edition of The Journal by YATCO: an A5 magazine for captains, with 80 captains' opinions and predictions, the ACREW Awards, and features on life onboard. Printed September 2025.

    What
    Print
    Year
    2025
    View the project →
  3. The Armada Club home page: the A mark and wordmark over a yacht seen through fluted glass
    03Armada Club

    Branding and marketing

    The brand for Armada Club, my own members' club that turns yachts into private venues for dining, business and wellness: the A mark and wordmark, a brush-ink illustration set across the three pillars, the postcard calendar, membership cards, the decks, and the marketing around the launch.

    What
    Naming and identity · Illustration set · Investor and member decks
    Year
    2026
    View the project →
  4. Generated poster for the Dubai International Boat Show: a superyacht beached in desert dunes before the skyline
    04This is Odyssey

    Boat show posters

    A poster for each show, made with generated imagery when it was still a surprise in yachting feeds: a superyacht beached in the dunes for Dubai, a yacht in a cocktail glass for Palm Beach, and a shopping trolley of boats for boot Düsseldorf in January 2025. Illustration, labelled as such.

    What
    Concept and art direction · Prompting and retouching · Social-first formats
    Year
    2024–25
    View the project →