Market Insights · 6 reports
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Market Insights

Original research on yachting, luxury travel, and the people who buy at this scale. Take one down from the shelf.

The Monaco Yacht Show report

In 4 parts
Illustration of Port Hercule, Monaco, with superyachts moored beneath the old town and the palace
Part 1

Thirty-five shows on Port Hercule: a history of the Monaco Yacht Show

From the quays Prince Albert I began in 1901 to the 35th edition in September 2026, the harbour and the show that fills it, year by year.

Part 2

The 2026 show in numbers

How many yachts, how many debuts, how many visitors and how much the fleet was worth: the 35th Monaco Yacht Show, counted.

Part 3

The ten largest yachts of 2026

Leviathan, Nixie, Draak and the rest: the ten longest yachts confirmed for the 2026 Monaco Yacht Show, and who built them.

Part 4

What the 2026 show said about the market

Younger owners, scarce build slots, a 125-metre sale and a new show for the Red Sea: what the organiser and the press took from Monaco 2026.

Monaco Yacht Show 2026 Data Report2026Altrata, Global Citizens: Entrepreneurship, Mobility and the Ultra Wealthy (2026)2026Kearney 2026 Global Luxury Industry Outlook2026Natixis Wealth Transfer Report 20262026UBS Global Wealth Report 20252025Knight Frank, The Wealth Report 20252025

Reports by This is Odyssey

2026Monaco Yacht Show 2026 Data ReportThe 2026 show in data: the 562 exhibitors and the fleet, search interest day by day and against the last five years, what 428 exhibitor accounts and the creators posted on Instagram, LinkedIn, paid ads, press, and the week after. Nine findings, every figure sourced; read 28 September to 6 October 2026.October 2026 · 27 pp
  • The most-watched reel came from an account with 37,000 followers: Nautibliss, opening day, 2.0 million views, and 4.1 million by 6 October.
  • Leviathan was the most talked-about yacht: 43 posts from 30 accounts.
  • Creators beat brands: typical likes per post were 555 for creators, 191 for shipyards and 52 for brokers.
  • Brokers posted the most and were watched the least: 88% posted; 5,619 views a reel against 76,552 for creators.
  • The Yacht Fella was the most consistent creator: 8 reels in four days, 800,500 views.
  • The northern yards did not advertise; the Italian yards did. Benetti and Azimut's most-viewed reels were paid.
  • Brabus appeared in more headlines than any shipyard: 26, ahead of Baglietto on 18. In all, 893 articles from 245 outlets, a quarter of them in August.
  • Searches peaked two days before opening. People wanted dates, tickets and owners; the second-biggest search year in five.
  • The post-show breakout was a captain's “shoe thief” reel: 159,000 views in two days and 265,000 by 6 October, from an account with 11,000 followers.
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The reading room · UHNW reports worth your time

Reports by others, read and summarised here. Each line is a finding as the report states it, with the page; the report itself is on the publisher’s site.

2026Altrata, Global Citizens: Entrepreneurship, Mobility and the Ultra Wealthy (2026)Altrata, with Arton Capital · 32 ppThe foreign-born ultra wealthy: who they are, how they made their money, and where they go, with profiles of the US, Dubai, London and Singapore.Read at source ↗
  • The UHNW population, each with a net worth above USD 30 million, is forecast to reach 734,100 individuals by 2030, up by a third from 2025, with a combined net worth of USD 84 trillion (p. 1).
  • Foreign-born individuals account for 13% of the UHNW population (p. 1).
  • 79% of the foreign-born ultra wealthy created their own fortunes, and a further 16% grew an inherited one (p. 1).
2026Kearney 2026 Global Luxury Industry OutlookKearney · 24 ppKearney's view of global luxury in a normalising market: slower, more concentrated, and about earning relevance.Read at source ↗
  • Kearney expects global luxury to grow 2 to 4% in 2026, below external forecasts of 3 to 5%, and unevenly distributed (p. 1).
  • The 2025 market was approximately USD 530 billion, with growth of 2 to 4% a year projected through 2028 (p. 2).
  • Spending is becoming more concentrated; emotionally resonant categories such as jewellery and experiences are outperforming (p. 1).
  • The K-shaped dynamic remains intact: optimising spend on basics while continuing to spend at the top (p. 4).
2026Natixis Wealth Transfer Report 2026Natixis Investment Managers · 17 ppHow the largest transfer of wealth in history reshapes the advisory business, from the Natixis Center for Investor Insight.Read at source ↗
  • The largest transfer of wealth in history began in January 2026, when the first of 1.1 billion baby boomers worldwide reached their 80th birthday (p. 1).
  • More than USD 84 trillion will be inherited over the next two decades (p. 1).
  • 46% of advisors say generational wealth transfer poses an existential threat to their business; a third have already lost substantial assets to it (p. 1).
  • Advisors say they retain assets 72% of the time when a client passes them to a spouse, but only half the time when the next generation inherits; 55% of next-generation heirs plan to leave their benefactor's advisor (p. 2).
2025UBS Global Wealth Report 2025UBS · 51 ppUBS's annual reading of personal wealth across 56 markets: levels, distribution, the outlook, and the generational transfer.Read at source ↗
  • A wealth transfer of USD 83 trillion will take place over the next 20 to 25 years, with USD 9 trillion of it moving between spouses, mostly to women (p. 2).
  • The world added over 680,000 new USD millionaires in 2024, an increase of 1.2%; UBS projects a further 5.34 million by 2029 (p. 6).
  • The United States added more than a thousand millionaires a day in 2024, and holds more USD millionaires than Western Europe and Greater China combined (p. 6).
  • Everyday millionaires, with USD 1 to 5 million, number around 52 million, more than four times the 2000 figure, and hold about USD 107 trillion (p. 5).
2025Knight Frank, The Wealth Report 2025Knight Frank · 88 ppThe 19th edition of Knight Frank's annual report on global wealth and prime property, with the Knight Frank 150 survey of private investors.Read at source ↗
  • Knight Frank defines UHNWIs as those with a net worth of USD 30 million or more; its Wealth Sizing Model uses USD 100 million (definitions page).
  • In the Knight Frank 150 survey, 25% of private investors were considering further property purchases over the next 18 months (p. 1).

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