Projects
By Claire Hagen

Projects

My commercial work. No menu of services: me, with a team of humans and AI, working as an extension of your in-house team.

Still from the Seit 1875 anniversary film, a Lürssen yacht drawn in ink cutting through waterLürssen · 2024–26Two Monaco shows, a 150th year, and the numbers behind them.Three years of work for one yard →

Selected projects

All projects →
  1. The YATCO website, home page
    01YATCO

    The Journal by YATCO

    An editorial platform and industry directory for YATCO: editions, people, intel and features, with illustrated art direction and a structured publishing system behind it. The print edition came first, in 2025; the site followed in 2026.

    What
    Site design & build · Publishing system · Directory
    Year
    2026
    View the project →
  2. Front cover of The Journal by YATCO, Captain's Edition: a captain in uniform jacket and swimming shorts, with the cover lines 70% of family offices say privacy matters most and 80 captains reveal
    02YATCO

    Captain's Edition, in print

    The print edition of The Journal by YATCO: an A5 magazine for captains, with 80 captains' opinions and predictions, the ACREW Awards, and features on life onboard. Printed September 2025.

    What
    Print
    Year
    2025
    View the project →
  3. The Armada Club home page: the A mark and wordmark over a yacht seen through fluted glass
    03Armada Club

    Branding and marketing

    The brand for Armada Club, my own members' club that turns yachts into private venues for dining, business and wellness: the A mark and wordmark, a brush-ink illustration set across the three pillars, the postcard calendar, membership cards, the decks, and the marketing around the launch.

    What
    Naming and identity · Illustration set · Investor and member decks
    Year
    2026
    View the project →
  4. Generated poster for the Dubai International Boat Show: a superyacht beached in desert dunes before the skyline
    04This is Odyssey

    Boat show posters

    A poster for each show, made with generated imagery when it was still a surprise in yachting feeds: a superyacht beached in the dunes for Dubai, a yacht in a cocktail glass for Palm Beach, and a shopping trolley of boats for boot Düsseldorf in January 2025. Illustration, labelled as such.

    What
    Concept and art direction · Prompting and retouching · Social-first formats
    Year
    2024–25
    View the project →

All the work

Filter or search

31 projects

The YATCO website, home pageThe Journal by YATCOYATCO · 2026Front cover of The Journal by YATCO, Captain's Edition: a captain in uniform jacket and swimming shorts, with the cover lines 70% of family offices say privacy matters most and 80 captains revealCaptain's Edition, in printYATCO · 2025The Armada Club home page: the A mark and wordmark over a yacht seen through fluted glassBranding and marketingArmada Club · 2026Generated poster for the Dubai International Boat Show: a superyacht beached in desert dunes before the skylineBoat show postersThis is Odyssey · 2024–25Detail of the crocodile and palm wallpaper inside Holmes Hotel LondonHotel launchHolmes Hotel · 2019The Hound website, home pageThe world's firstHound · 2026The Armada website, home pageOnboard, just for dinnerArmada Club · 2026The The One Club website, home pageBehind the doorsThe One Club · 2026The The Yacht Library website, home pageAnyone can say they sell yachtsThe Yacht Library · 2026Still from the Seit 1875 anniversary film, a Lürssen yacht drawn in ink cutting through waterSeit 1875Lürssen · 2025The Georges Bourgoignie website, home pageThirty-five years in yachtingGeorges Bourgoignie · 2026The H2 Yacht Design website, home pageThe studio's websiteH2 Yacht Design · 2026Still from the Kismet reveal film, the yacht's stern and Marshall Islands flag from the waterKismetLürssen · 2024The Axioma website, home pageOne yacht, one siteAXIOMA · 2026Still from the Monaco Yacht Show 2024 stand film, the Lürssen stand at the showMonaco Yacht Show 2024 stand filmLürssen · 2024Still from the refit stand film, a machinist at work in the Lürssen yardThe refit stand filmLürssen · 2025The MountainSnap website, home pageSnap, share, understandMountainSnap · 2026The Sans Regret website, home pageA charter yacht, onlineSans Regret · 2026The Richard Higgins website, home pageYour guide to yachtingRichard Higgins · 2026Frame from the ink yacht animation made for the 2026 Monaco Yacht ShowMonaco Yacht Show 2026 films and reelsLürssen · 2026The Alfa Nero website, home pageOne yacht, one siteAlfa Nero · 2026Still from the Edmiston Aspen CGI film, red paragliders carrying the Edmiston name over snowy ski slopesAspenEdmiston · 2023The YATCO website, home pageThe TritonYATCO · 2026The Jan-Jaap Minnema website, home pageThe trusted nameJan-Jaap Minnema · 2026The United Island & Yacht website, home pageShore based supportUnited Island & Yacht · 2026The Jonny Ghostwriter website, home pageThe producer's siteJonny Ghostwriter · 2026Still from the Lürssen Yacht Refit and Services film, as published on the Lürssen YouTube channelYacht Refit & ServicesLürssenStill from the Lürssen film on the 82 metre yacht HAVEN, as published on the Lürssen YouTube channelHAVEN: The symphony of a new buildLürssenAerial film still of the superyacht Alfa Nero under way across open blue seaSales filmsAlfa Nero · 2025Cover of the 2024 Lürssen annual report by This is Odyssey, a yacht at anchor under a grey sky2024 annual reportLürssen · 2024Generated Greek vase illustration for Ekka Yachts' fortieth anniversary at the Mediterranean Yacht ShowA fortieth-anniversary vaseEkka Yachts · 2024

Clients

32 clients

LürssenPenguin BooksEdmistonFraser YachtsHeesenTriton SubmarinesYATCOAlfa NeroBOAT InternationalH2 Yacht DesignOceancoArticle 10AXIOMABlue Marine FoundationDubai Economy & TourismEkka YachtsGeorges BourgoignieGhostsHolmes HotelHyatt Regency LondonJames NewmanJan-Jaap MinnemaJonny GhostwriterMountainSnapPark PlazaRichard HigginsSans RegretThe Dixon Tower BridgeThe Trafalgar St. JamesThis is OdysseyUNEXPECTEDUnited Island & Yacht

The work, by year · latest first

2026Websites, films and research