The yachting section
Published by This is Odyssey

Not an agency: a collective of creatives and marketers who work together on a new way to do yachting. All my yachting work, in one place: projects for shipyards, brokers and owners, reports with every number sourced, essays and interviews, and the year’s events.

Still from the Seit 1875 anniversary film, a Lürssen yacht drawn in ink cutting through waterLürssen · 2024–26Two Monaco shows, a 150th year, and the numbers behind them.Three years of work for one yard →

The yachting work

All work, by year →

23 projects

The YATCO website, home pageThe Journal by YATCOYATCO · 2026Front cover of The Journal by YATCO, Captain's Edition: a captain in uniform jacket and swimming shorts, with the cover lines 70% of family offices say privacy matters most and 80 captains revealCaptain's Edition, in printYATCO · 2025Generated poster for the Dubai International Boat Show: a superyacht beached in desert dunes before the skylineBoat show postersThis is Odyssey · 2024–25Still from the Seit 1875 anniversary film, a Lürssen yacht drawn in ink cutting through waterSeit 1875Lürssen · 2025The Georges Bourgoignie website, home pageThirty-five years in yachtingGeorges Bourgoignie · 2026The H2 Yacht Design website, home pageThe studio's websiteH2 Yacht Design · 2026Still from the Kismet reveal film, the yacht's stern and Marshall Islands flag from the waterKismetLürssen · 2024The Axioma website, home pageOne yacht, one siteAXIOMA · 2026Still from the Monaco Yacht Show 2024 stand film, the Lürssen stand at the showMonaco Yacht Show 2024 stand filmLürssen · 2024Still from the refit stand film, a machinist at work in the Lürssen yardThe refit stand filmLürssen · 2025The Sans Regret website, home pageA charter yacht, onlineSans Regret · 2026The Richard Higgins website, home pageYour guide to yachtingRichard Higgins · 2026Frame from the ink yacht animation made for the 2026 Monaco Yacht ShowMonaco Yacht Show 2026 films and reelsLürssen · 2026The Alfa Nero website, home pageOne yacht, one siteAlfa Nero · 2026Still from the Edmiston Aspen CGI film, red paragliders carrying the Edmiston name over snowy ski slopesAspenEdmiston · 2023The YATCO website, home pageThe TritonYATCO · 2026The Jan-Jaap Minnema website, home pageThe trusted nameJan-Jaap Minnema · 2026The United Island & Yacht website, home pageShore based supportUnited Island & Yacht · 2026Still from the Lürssen Yacht Refit and Services film, as published on the Lürssen YouTube channelYacht Refit & ServicesLürssenStill from the Lürssen film on the 82 metre yacht HAVEN, as published on the Lürssen YouTube channelHAVEN: The symphony of a new buildLürssenAerial film still of the superyacht Alfa Nero under way across open blue seaSales filmsAlfa Nero · 2025Cover of the 2024 Lürssen annual report by This is Odyssey, a yacht at anchor under a grey sky2024 annual reportLürssen · 2024Generated Greek vase illustration for Ekka Yachts' fortieth anniversary at the Mediterranean Yacht ShowA fortieth-anniversary vaseEkka Yachts · 2024

Clients

21 clients

LürssenEdmistonFraser YachtsHeesenTriton SubmarinesYATCOAlfa NeroBOAT InternationalH2 Yacht DesignOceancoAXIOMABlue Marine FoundationDubai Economy & TourismEkka YachtsGeorges BourgoignieJan-Jaap MinnemaRichard HigginsSans RegretThis is OdysseyUNEXPECTEDUnited Island & Yacht

The Monaco Yacht Show report

In 4 parts
Illustration of Port Hercule, Monaco, with superyachts moored beneath the old town and the palace
Part 1

Thirty-five shows on Port Hercule: a history of the Monaco Yacht Show

From the quays Prince Albert I began in 1901 to the 35th edition in September 2026, the harbour and the show that fills it, year by year.

Part 2

The 2026 show in numbers

How many yachts, how many debuts, how many visitors and how much the fleet was worth: the 35th Monaco Yacht Show, counted.

Part 3

The ten largest yachts of 2026

Leviathan, Nixie, Draak and the rest: the ten longest yachts confirmed for the 2026 Monaco Yacht Show, and who built them.

Part 4

What the 2026 show said about the market

Younger owners, scarce build slots, a 125-metre sale and a new show for the Red Sea: what the organiser and the press took from Monaco 2026.

Essays, interviews and news

The whole Journal →
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Essay

Article headline goes here

One or two sentences that sell the piece. Shown on cards and in Google.

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News

Article headline goes here

One or two sentences that sell the piece. Shown on cards and in Google.

The Library · Insights

All insights →
Monaco Yacht Show 2026 Data Report2026Altrata, Global Citizens: Entrepreneurship, Mobility and the Ultra Wealthy (2026)2026Kearney 2026 Global Luxury Industry Outlook2026Natixis Wealth Transfer Report 20262026UBS Global Wealth Report 20252025Knight Frank, The Wealth Report 20252025
EventsThe yacht calendarShows, regattas and gatherings →ThemeBoat show marketingPosters, stand films, coverage, the report →ProjectsYachting work53 projects →