One or two sentences that sell the piece. Shown on cards and in Google.
Opening paragraph: what the piece is about and why it matters now, with the key fact in the first lines.
A heading written as a question a reader would ask?
Answer it here in about 200 words, with one concrete fact and where it came from.
A second question?
Same again. Three to five sections is plenty.
Questions
A question people search for?
Answered in one or two sentences.
A second question?
Answered in one or two sentences.
Sources: Publisher, title, date